Fredrik Link is a multidisciplinary graphic designer and art director whose work finds energy in the overlooked and order in the everyday. Blurring the lines between design, print, and visual storytelling, his practice is rooted in the belief that creativity thrives in chaos and that beauty often hides in imperfection.
Based in London, Fredrik works across editorial, branding, and spatial design, often drawing on personal experience and urban ephemera to inform his bold, expressive visuals. His creative approach is hands-on and process-led, mixing digital precision with analog experimentation.
Fredrik’s art direction reflects a keen sensitivity to community and narrative. He believes in design not just as a tool for communication, but as a platform for connection—creating projects that bring people together, celebrate shared experiences, and encourage collective reflection. His past work includes collaborative installations, event visuals, and grassroots publishing projects that centre on inclusivity and visual accessibility.
