Fredrik Link is a multidisciplinary graphic designer and art director based in London. His work focuses on the everyday finding structure, character, and visual interest in overlooked details. Moving between design, print, and visual storytelling, his practice balances digital precision with hands-on, experimental processes.
He works across editorial, branding, and spatial design, often drawing from personal experience and urban surroundings to shape bold, expressive visuals. Fredrik’s approach is practical, research-led, and rooted in a clear sense of narrative.
His art direction reflects a commitment to community and accessible communication. He has created collaborative installations, event visuals, and independent publishing projects that explore shared experiences and invite open participation.
